On Monday, September 12, 2022, San-X Co., Ltd. certified Sumida-ku, Tokyo as a "Sumikko Town" in the "Sumikko Town Collaboration" conducted as part of the "Sumikko Gurashi Connection" project to commemorate the 10th anniversary of Sumikko Gurashi. And Sumikko Gurashi's character "Pengin?" has been appointed as a PR ambassador for Sumida Ward.
To commemorate his inauguration, "Pengin?" was held with gratitude based on the message of "Sumikko Love" sent by visitors at the collaboration event "So TOKYO SKYTREE ® ra no Ghost Night Park in TOKYO SKYTREE®" that has been held since August. In addition, from Monday, September 12th, the "Sumikko Found in TOKYO Solamachi ® Campaign" will start on TOKYO Solamachi.
Through events in TOKYO SKYTREE and TOKYO Solamachi, TOKYO SKYTREE TOWN will disseminate the charm of Sumida Ward to the whole country.

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